How Merchant Leisure Limited, operator of Merchants Tavern, collects, uses and protects the information you share with the house.
Merchant Leisure Limited operates Merchants Tavern and is committed to safeguarding your privacy. This policy explains how we handle information collected through our website, booking systems, enquiries and job applications.
Personal data means any information relating to an identifiable individual. By submitting your details, you consent to Merchant Leisure using them in line with the terms of this policy.
Merchant Leisure Limited is a restaurant operator based in Edinburgh. Our head office is at 10 Craigmillar Park, Edinburgh EH16 5NE. Merchants Tavern trades at 231 High Street, Edinburgh EH1 1PE.
We gather information when you make a booking, submit an enquiry, use our on-site WiFi, subscribe to marketing emails, or apply for employment with us.
For bookings: your title, name, email address, postcode and billing information where a deposit is taken. During your visit: responses to marketing, survey feedback and your reservation history. When you access the website: device type, cookies, operating system, IP address, browser details, access times and referral sources. Location data may include general information such as your city or neighbourhood.
Your data supports fulfilling bookings, internal record keeping, confirming our services, improving what we offer, and sending marketing communications where you have opted in, on the basis of lawful necessity or your consent.
We will not sell, distribute or lease your personal information to third parties. Data is shared only with the service providers necessary for our operations, including Zonal, Feed It Back and Google Analytics.
Information is retained only for as long as it is needed. Reservation data handled through Zonal is stored securely in data centres managed by Zonal.
We may analyse your personal data to build preference profiles, so that any communications we send are relevant and considered.
We apply suitable safeguards to protect the data we collect.
If Merchant Leisure transfers ownership, any relevant data transfers with it under the same restrictions set out in this policy.
This policy was last updated in May 2026. We update it from time to time to reflect changes in the company and feedback from our guests.
Email: info@merchants-tavern.co.uk. Phone: 0131 322 8388. Address: 231 High Street, Edinburgh EH1 1PE.
